SO YOU WANNA LEARN TO DESIGN A WEBSITE?

I have previously posted articles concerning the importance of having a professionally designed personal web page when promoting an online business. And for the most part, I do believe that is a correct statement. That being said, I am most certainly a believer in the value of a simpler, plainer style of web page functioning in the capacity of the familiar blogging page. I have made and use several of them myself. There really is no need for a large, monetized, flashy business web page to achieve these sorts of goals.

           Similarly, if one should choose to become involved solely in affiliate marketing for example, even the novice affiliate is generally provided with all the web pages and sites that he requires to promote the product, where the marketing and selling takes place – he is only required to send targeted traffic to these sales pages and generate sales (a task much more easily described than achieved). That is where he makes his money, eliminating the need for the managing of a well made website.

          However, where offline marketing is mostly about getting attention, by flash, or shock, or glitz or some other such technique as is seen in commercials, ads and billboard signs, online marketing is more about paying attention. Relating to the potential web surfing buyer, determining exactly what he or she is searching for, and what buttons are required to be pushed in order that they might take action and make a commitment – namely a purchase, is fundamental. All of this is of the utmost importance to the business owner that is attempting to promote their products or services online with the aid of their own attractive and well-advertised personal web page.

          In my experience, which I am the first one to admit is limited, there seems to be really three notable considerations that a business owner needs to address when setting up their website:

1.)  RESEARCH – A great deal of information must be sought out and considered as to what elements will best be suited to a promotional website targeting any specific product line or service. Some of this research for instance, might encompass the style of website for buyer appeal once a visitor arrives at the site, and how then to get this visitor to stick around for more than a cursory look upon receiving that “first impression”; also perhaps, how can each visitor be influenced to either spend some money, or at the least, bookmark the site as one that has enough appeal to come back to for a closer look later.

2.)  DRIVE TARGETED TRAFFIC TO THE SITE – This is, perhaps arguably, the biggest of challenges. If you are not getting thousands of focused, purchase-oriented visitors to the site, this as opposed to the mere “lookers”, your enterprise will not long endure. This firmly fixes our attention on the well-known phrase of “search engine optimization”, or SEO. When anyone comes to the internet to search for something that they want or need, with the intention of making an online purchase, they start with one of the major search engines. How you are able to get your site ranked to a prominent display position for the most used search inquiries related to your product, determines what kind of traffic your site will generate. Simple, right? The short answer to that is – NOT. Accumulating the knowledge and web design tools necessary for success with this marketing requirement is intensely tedious, technical, and time consuming.

3.)  BUILD THE BUSINESS – This step is really all about content, and is actually the reason for my saying in step number two that traffic is arguably the biggest of challenges. That may be the biggest physical challenge, but it is far from the most important. Once the site is set up and is generally appealing enough, easily navigated and professional looking, what the web surfer first sets his or her eyes upon in terms of a title that grabs and holds, and the gist of these first sentences and paragraphs, is of monumental importance. Layout is legitimate but content rules!

Now, if all of this sounds a bit overwhelming and a daunting, very time-consuming endeavor for you business owners, home-oriented entrepreneurs, and even you still-active Seniors seeking new challenges – well, it should! 

Spending hours and hours of your time to learn web page design, that you might create and develop a winning website for your business, obviously takes away from getting your online business to the point of making money. Here is a relevant testimonial from an active affiliate marketer and website owner on this very subject of being sure to budget your time artfully so that you are able to be actively honing the skillful content on your site as an ongoing activity : 

                                                                             "Building a web site with Site Build It! is ridiculously easy. Site Build It! takes care of everything and lets you focus on great content to make your site sell. Trust me, writing good content is a big enough job without all the added hassles of worrying about technical issues on the Internet."

                                        Allan Gardyne

Alright, this is the meat of what I’ve been leading up to in this posting – that it behooves the entrepreneurial business person seeking to have a productive presence on the WEB for promoting a product or service, to turn this most formidable and burdensome, yet absolutely fundamental task of creating a website over to a professional web design company. If I may, I would like to go out on the proverbial limb, and suggest that you visit one of the most professional of these services offering web page creation software, by clicking on the link below. Put your trust in these pros, and may you have a great marketing experience!

                             Keep Yer Eyes on the Finish Line - MarkusB

Smoothly Expand and Perfect Your Adwords Keywords Research

When gaining the know-how needed to create an effective Google ad campaign I have personally found that of first importance is a true commitment to studying the AdWords system of internet search engine marketing. Any potential e-commerce marketer is well served to realize that the true keys to success are the ability to establish precise topic-related keywords and keyword phrases, and honing the skills to present them with interesting relevant content in your ads and promotional blog postings and ezine articles. It is not rocket science, as the saying goes, nonetheless there is much to learn that will not be achieved overnight. With that said, the newbie internet marketer can obviously benefit from the use of one or more of the numerous "tools" available online that offer various methods for learning AdWords strategies and diagnostics insights. These marketing tools basically amount to small software programs downloadable from numerous sources.

Let me tell you of this clever little add-on tool that I absolutely love! You can actually do a bit of what feels like snooping and spying into the successful key words and phrases being used by the top listed sites, without being the least bit illegal. There is much additional knowledge to be mustered with this little gem of a tool.There's a small file that gets installed into your web browser, (Firefox is recommended), and when you do a Google search, the software places a "view keywords" button below each Adwords advertiser. When you click this button, a very neat little pop-up window appears that not only shows you the keywords that any Adwords advertiser is bidding on, but you will also see a TON of other info as well; like how much they're paying per click and how to go visit their site without costing them any money, and so on, and it is also user friendly. After getting to know the free version, upgrades are available. This tool is a FREE download from Brad Callens' collection of marketing materials. Pick up now on the info included on Brad Callens' website promoting his FREE keyword search tool, PPCWebSpy. To take a closer look by viewing the short video, and act while it is still available for FREE, go to - http://www.ppcwebspy.com/downloads/?getitherefree.

One would also be making a wise move to further look into the other marketing items Brad has to offer, including his world-class SEOElite, and his amazing ArticleSubmitter. Promoting products and ideas online is challenging and exciting and can be profitable as well, and we can all use every bit of help we can muster.

Learning to be discerning about where you begin growing your basic building block knowledge base is pretty important. Get to know Mr. Callen and what he has to share and I think you will agree he gives just the sort of reliable guidance and assistance for web marketers of every level, even AdWords professionals. His resource links are also outstanding.

Check back and look for another name I would love to share, one that belongs to a very reliable and truly helpful sort of guy who is out there with a ton of useful nuts and bolts tutorials, links, etc. aimed at promoting online entrepreneurial aids to manage AdWords, and learning new campaigns for gaining income. Remember to be and stay committed. Keep Yer Eyes on the Finish Line. MarkusB

Change And Grow

How many of the home business opportunities offered online have you seen that offer to change your life in more than just a business aspect?
It really is an interesting question, considering that it’s often stated that to actually make a significant change in your life, or lifestyle, you must also be willing to make personal changes. You may then ask what exactly does this infer?
Well, to me it can mean any of a number of things. Consider a high school graduate, one of maybe three or four hundred other kids in their class, who decides to become a lawyer. Through the lengthy course of leaving home to attend law school, perhaps even more than one, that high school grad will undergo many personal and even physical changes. His or her attitudes, opinions, and indeed character itself will evolve and change. Not to mention dress and appearance and even speech habits. All of which even if anticipated are fairly major changes, am I not right?
If you are like me, yes, you are primarily looking for a way to use your familiarity with the internet to get more income. The average 40K jobs that my wifey and I work, eking out an existence as we have struggled to raise two children in this cost-oriented society, have left us with no real retirement savings to speak of. But, golly-gee-whiz, in the last eighteen months or so I’ve discovered that 80% of the home business offers in internet marketing are mostly empty come-ons! How about you? What luck have you had?
Probably most of the fancy mega-ads that run on and on down the page are put together by some guy in his living room on a basic pc system setting himself up as a middleman to one of those so-called marketing ‘gurus’ . There is really nothing there but some ebook marketing information and a few tools for you to download that you could have found on your own anyhow.
So what about a REAL company that trades on the NYSE and has been promoting their line of health supplements and a successful distributorship network for the past thirty years? As I am growing my own home-based business, I am also using the very most fantastic line of products that I promote and sell in my own life, and am becoming a healthier person for it! So, entrepreneur, now let me ask what of your own physical health? Are you honestly where you want to be with that? Would it not be a desirable perc to receive in associating with a new home business venture, that with personal use of the very products which are creating your monetary wealth, you and your friends and family are also becoming healthier, stronger people, feeling better each and every day? Of course it would! Become the healthier online business person you want to be! To hear more, click on the button below and sign in for the passcode to review my mall site. Or contact me directly at markusb1@live.com, with a phone # or email. Keep On Keepin’ On. Sincerely, MBS.
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Are YOU a Laptop Wannabe?(new owner, that is)

Laptops are portable, they’re stylish, and let’s face it: the opposite sex will think you more sophisticated when you’re suavely tapping out your latest blog entry at the coffee shop. Okay, that’s probably not true, but they are fun to have for both work and play. A laptop’s wi-fi can offer the same conveniences as being in the office via virtual private networks. You can take anything you need with you, having remote accesses to your files at the office so long as you have an Internet connection. It’s all there with you, even if it annoys your significant other when you bring work home.

I decided in shopping for a laptop suitable to my needs, I would search within three main areas:

1. My budget would be around $1800.

2. I needed something portable (13 in or 14 in screen), and under 5 lbs.

3. I needed a laptop that had a strong performance and manufacturing record.

This is what TopTenREVIEWS used to evaluate laptop computers:

* Size: The purpose of a laptop computer is to be portable without sacrificing power. If you need something with an optical drive (CD-RW, DVD±R, etc.), a little more power and screen size, but still need a light weight machine, consider an ultra portable laptop, but remember, the smaller the package the larger the price tag.
* 13" to 15" screen size laptops will weigh between 3lbs and 6 lbs.
* 12" screen size will weigh less than 2lbs (but this may seem small for college use; it's designed for people on the go, to check emails, schedules, etc.).
* >15" screen size is for gaming, and it will weigh more than 7lbs ( forget it, not for school use).

* Battery Life: No one likes being tethered to a wall, that's the whole reason for getting the laptop. Look for a system that can hold a charge for several hours.There is nothing worse than looking for an outlet in the middle of a project.

* Screen Size: Typically the larger the laptop's screen size the larger the whole system. Remember, if you need a screen that rivals your desktop at home prepare to build those biceps. However, there are ultra slim laptops with 19 inch screens, but they are mighty expensive and although your computer will be lighter, so will your wallet.

So, for me, these have become the primary things to consider when buying a laptop :

* How much you are willing to spend for a laptop
* Size ( weight ) vs Cost
* Laptop brand vs Quality
* New laptop vs used ( refurbished)
* Laptop’s life
* Basic Configuration

My suggestions have wound up in the following order:

1. Thinkpad (shop.lenovo.com)
2. Dell
3. HP
4. Sony
5. Toshiba
6. Fujitsu
7. Acer
8. Don’t think of buying other brands.
(Thinkpad R series and T series laptops are the best ones. If you know someone who works for IBM, they can get it with an additional 15% discount below the listed price on Lenovo’s website.)

Here is a closer comparison of two of the above mentioned laptops: the dell xps 1330m and the lenovo T400. Upgraded, each of these has similar specifications and price tags:

LENOVO T400
Intel Core 2 Duo processor T9600 (2.8GHz 1066MHz 6MBL2)1
Genuine Windows Vista Business12
14.1 WXGA+ TFT, w/ LED Backlight, Camera
ATI Mobility Radeon 3470 with 256MB
4 GB PC3-8500 DDR3 SDRAM 1067MHz SODIMM Memory (2 DIMM)8
UltraNav (TrackPoint and TouchPad)
250 GB Hard Disk Drive, 5400rpm4
DVD Recordable 8x Max Dual Layer, Ultrabay Slim (Serial ATA)5
Integrated Bluetooth PAN
Intel WiFi Link 5300 (AGN)10
Integrated AT&T Mobile Broadband (3G)
6 cell Li-Ion Battery60



DELL XPS 1330m


PROCESSOR Intel® Core™ 2 Duo T9500 (2.6GHz/800Mhz FSB/6MB cache) edit
OPERATING SYSTEM Genuine Windows Vista® Home Premium Edition SP1, 64-bit edit
WARRANTY AND SERVICE 3Yr Ltd Hardware Warranty, InHome Service after Remote Diagnosis edit
LCD AND CAMERA Slim and Light LED Display with VGA Webcam edit
MEMORY 4GB Shared Dual Channel DDR2 SDRAM at 667MHz edit
HARD DRIVE Ultra Performance: 256GB Solid State Drive edit
INTERNAL OPTICAL DRIVE CD/DVD burner (DVD+/-RW Drive) edit
VIDEO CARD 128MB NVIDIA® GeForce™ 8400M GS edit
WIRELESS CARDS Dell Wireless 1505 Wireless-N Mini-card edit
BATTERY OPTIONS 56Whr Lithium Ion Battery (6 cell) edit
SOUND OPTIONS High Definition Audio 2.0

The lenovo is slightly bigger, with a 14 in screen and about 4.5 lbs vs. the dell's 13.3 in screen and 3.9 lbs. I understand that the 1330m has had some hardware troubles, in the past, and I'm not sure if they've fixed things with newer hardware (most of the complaints come from its debut in 2007, as far as I can tell). The reviews of the lenovo appear excellent, and it truly seems like a terrific feature, the idea of allowing the switching of graphics settings.
But size vs cost IS perhaps the most important of all considerations. And especially when talking of students, you will carry your laptop around campus a lot, and carrying that laptop of more than 6lbs may prove annoying to say the least. You will get a good deal on a laptop for $500, but it would weigh 7-8lbs., a fairly difficult proposition with the addition of books, or in the case of the busy exec, a briefcase.

Discovering the Easy and Effective Way to Use Adwords

Using AdWords is in actuality a near science and could cost you more money than you make, if not well understood and used the right way. In learning about the effective use of AdWords, I have found the whole system to be both a challenge and even exciting and, yes, fun! A major revelation for me has been to understand that one can use the AdWords system of posting links in your ads, without the need of a website. This can be achieved through a membership with one or more of the internet product retailers that offer an affiliate marketplace, such as ClickBank, PayDOT.com. or CommissionJunction, among others.You are considered an affiliate if you're advertising for a website that you don't own, and you are getting paid for each sale your advertising produces.

To sign up and get an AdWords account, go to Google's home site and look towards the bottom of the page. You will see a link which says, "Advertising Programs". Once you click on that link, you will be taken to a new page. Once there you should click on the link which says "Google AdWords".You will then be taken to a page where you may click on the button titled "Sign up now" to sign up for your AdWords account. Follow the steps indicated and use their numerous help pages reachable with the various related clickable links.

As an affiliate marketer, using AdWords will hopefully allow you to bring traffic to any number of websites of your choosing, promoting their products and receiving commissions for your efforts. You will need to learn to make sure that you're investigating and amassing your keywords lists and that they correctly describe your chosen site, the product you're advancing, and the ads you create. These properly associated keyword lists are extremely critical, as Google uses them to rate your ads with what they refer to as a Quality Score. AdWords ads are pay per click links that will direct internet buyers to your specifically selected promotional sites. To make money with your well crafted AdWords ads, you must be sure that you have become versed in the ins and outs of this complex search engine query ranking system that Google has created for advertising on the Net.

If I may, I'd like to direct anyone reading this post who is really interested in starting a campaign to earn cash with Google AdWords in the above cited manner, to look into the membership opportunity at googlefortunemembers.com. There one can become versed in a step-by-step format, with a plethora of informative video links and free downloadable tools that wil assist him or her in learning how to become proficient as an AdWords affiliate marketer. Believe me when I tell you that the information here will make the process about a hundred times more simple and direct - both with getting into AdWords and with the affiliate marketing.

Look for my next posting in which I will go over a few of the most awesome and enlightening bits of info that I've picked up on and am now using in my own campaigns. Whether you're already using AdWords or are just contemplating the idea of learning internet marketing with AdWords, there will likely be something there for you.

Bye for now. MarkusB

NUTS AND BOLTS OF BLOGGGING for the NEWBIE

Creating a blog is extremely easy, and you don't need a web designer or extensive skill with html code. Numerous experienced bloggers are out there comparing the features of several popular blogging sites and providing tutorials on creating and maintaining your blog. Of course, when new technologies emerge, someone will figure out how to make money with it. Certainly, creating a blog is to get exposed to the online world with one’s own views and outlooks.

Before going much further, let me describe some of the most common purposes of blogging. To begin, a blog is one of the best and effective channels to express personal views and thoughts. Bloggers use their blogs to post their opinions on topics that they find interesting, or are proficient in. Blogs can be used as a means of sharing personal experiences, hobbies or details of the individual’s life experiences, and is maintained as an online open diary. Many bloggers with distinct personalities and unique thoughts successfully use their blogs as a fairly effective means of gaining popularity. Businesses find blogging to be an efficient resource for communicating with a good number of potential customers online.Creating a blog is a powerful tool to use in promoting a product or service. As you create your blog, you can use it to communicate professionally with customers and potential customers. Many business owners use a blog as a stand-in to the traditional electronic newsletter.

. By linking your blog to your website through the use of a blog hosting site, you will strive to embrace content that will keep your customers returning to your website. Some of this information might be details or mini-tutorials about your product or service. You can write articles about changes in your particular industry, how-to articles for use of your product, and answers to questions from prospective customers. Creating a blog is so easy many bloggers develop several different blogs each geared to a specific subject or business. It is not at all uncommon for one business to have a blog for several different categories of products or an individual to have many blogs on various favorite pastimes.

Another massive benefit to a blog is that it requires no programming such as a website requires. Crafting a blog is easy and getting advertising on that blog is simple, and there are several online avenues available to you to create a blog free of charge.As a matter of fact, creating a blog is so easy now that most systems only require a simple form to be filled out and you are in on the basic platform in minutes. Creating a blog these days would require an effort of no more than 30 minutes. Even beginners who are building their first blog can create it in a few very easy steps. In the most basic of blog building the only thing you have to do is to register on a blog hosting site, like myspace or bravenet. During registration choose your domain name and start sharing information with the online community. Many have advanced features to allow you to customize your pages to match your personality and some even give options for very advanced html coding, or image insertions. Getting people to come to the blog can be a little trickier.

The majority of methods that are commonly employed in getting traffic to sales websites will also work for promoting blog traffic. Getting visitors is the only way to make any reasonable income from your blog. Most of the advertising done on blogs requires visitors to click on a link, although some income can be made from companies just for providing their links on your pages. Even if a business is willing to pay for the insertion of a link, ad, or picture on your blog you will have more offers, and get higher dollar values for the ad if the blog is well-trafficked. Companies use blogs to keep clients and customers informed and to spread the word about their services or products. Creating a web presence used to require a hefty budget for graphic design, programming and hosting. Worst of all, every update of content or graphics incurred additional cost. Now, you can be launched in minutes, at the cost of only pennies per day, post as often as you like, change your design and layout whenever you want, and host all of your content, photos, and media files.

Veteran blogger and blog consultant, Andy Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at http://www.easybakeweblogs.com/. Go blogwild with Andy and learn how to use blogs to improve your business and your bottom line. Now get yourself set up, and begin publishing as much as you want, any time you want. Markus b.

Learning AdWords the Right Way

Using AdWords is a science and could cost you alot of wasted money due to the settings, and set up of google AdWords, if not used the right way. Using AdWords also makes good business sense on your part, because you get more control over how your content appears in the listings, and you get results quickly. Results = traffic + sales, and making the sales is the name of the game indeed. By the way, to learn all the strategies that the top internet marketers use to win at AdWords, might require months of online research, but be persistent. Try Perry Marshall’s definitive guide to google AdWords, for starters.

Using AdWords will hopefully bring traffic to your website. You will want to make sure that everything that you use for your website and to promote the site is search engine optimized. Making sure that you’re investigating your keywords and that they correctly describe your site is critical. AdWords are pay per click links that will direct others to your site. To make money with your chosen AdWords, you must be sure that links are placed on sites where your target market will be found.

What google then does is, place the adwords key phrase on what it thinks is the most appropriate site. Interested readers will then click on this linked phrase and will land on your website. To ensure that the readers you are attracting are those who will buy your product is to be as certain as you can that your keyword points to what ever you are marketing. If you want to make money with AdWords, you should not confuse this with AdSense, which is another google program that pays for hosting the links on your site. A largely satisfying element of using AdWords is that your ads and links may also appear on sites that aren’t in the search engines. Right now is not too soon to learn this powerful tool.

Using AdWords effectively can only come with developing the skill to use it, and with a lot of training and effort, not to mention time. Reading books relating to adwords is probably the first step to take before entering into the world of ppc (pay-per-click) advertising. Please be sure to read more than one offering, as they approach AdWords from different perspectives.

Perhaps the most commonly stated reason for using AdWords is to get a high ctr (click through rate). The higher the ctr, the less money you pay for your ppc ad. If all of that sounds a bit alien to you join the crowd, and please check the related resources at the end of this page. People spend thousands of dollars to have their ads appear in high positions. Experience truly matters here, as AdWords has many helpful features to help advertisers and mistakes come easily. Many an advertiser has paid hefty advertising charges for a long time before realizing that somewhere he/she added an extra '0', and didn’t discover it until too late.

Unless you are either unbelievably smart or lucky, you can expect to fail many times before you succeed. And whenever you've ever tried applying adwords or pay-per-click and failed, I’ll suggest to you that you are not alone. The smart course in my view is the one that studies the subject prior to promoting with adwords and pay-per-click.

Among the best of sources for techniques that do profit using AdWords is Chris McNeeney's, AdWords Miracle ebook. AdWords Miracle demonstrates advanced methods that can bring forth massive turn of profit - just watch and follow what the system says. Another is Frank J. Rumbauskas, a New York Times best-selling author and a google-certified adwords pro. He has been outstandingly successful at businesses using adwords alone. Be absolutely sure to download and read Frank's, AdWords Inside Secrets.

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