I have previously posted articles concerning the importance of having a professionally designed personal web page when promoting an online business. And for the most part, I do believe that is a correct statement. That being said, I am most certainly a believer in the value of a simpler, plainer style of web page functioning in the capacity of the familiar blogging page. I have made and use several of them myself. There really is no need for a large, monetized, flashy business web page to achieve these sorts of goals.
Similarly, if one should choose to become involved solely in affiliate marketing for example, even the novice affiliate is generally provided with all the web pages and sites that he requires to promote the product, where the marketing and selling takes place – he is only required to send targeted traffic to these sales pages and generate sales (a task much more easily described than achieved). That is where he makes his money, eliminating the need for the managing of a well made website.
However, where offline marketing is mostly about getting attention, by flash, or shock, or glitz or some other such technique as is seen in commercials, ads and billboard signs, online marketing is more about paying attention. Relating to the potential web surfing buyer, determining exactly what he or she is searching for, and what buttons are required to be pushed in order that they might take action and make a commitment – namely a purchase, is fundamental. All of this is of the utmost importance to the business owner that is attempting to promote their products or services online with the aid of their own attractive and well-advertised personal web page.
In my experience, which I am the first one to admit is limited, there seems to be really three notable considerations that a business owner needs to address when setting up their website:
1.) RESEARCH – A great deal of information must be sought out and considered as to what elements will best be suited to a promotional website targeting any specific product line or service. Some of this research for instance, might encompass the style of website for buyer appeal once a visitor arrives at the site, and how then to get this visitor to stick around for more than a cursory look upon receiving that “first impression”; also perhaps, how can each visitor be influenced to either spend some money, or at the least, bookmark the site as one that has enough appeal to come back to for a closer look later.
2.) DRIVE TARGETED TRAFFIC TO THE SITE – This is, perhaps arguably, the biggest of challenges. If you are not getting thousands of focused, purchase-oriented visitors to the site, this as opposed to the mere “lookers”, your enterprise will not long endure. This firmly fixes our attention on the well-known phrase of “search engine optimization”, or SEO. When anyone comes to the internet to search for something that they want or need, with the intention of making an online purchase, they start with one of the major search engines. How you are able to get your site ranked to a prominent display position for the most used search inquiries related to your product, determines what kind of traffic your site will generate. Simple, right? The short answer to that is – NOT. Accumulating the knowledge and web design tools necessary for success with this marketing requirement is intensely tedious, technical, and time consuming.
3.) BUILD THE BUSINESS – This step is really all about content, and is actually the reason for my saying in step number two that traffic is arguably the biggest of challenges. That may be the biggest physical challenge, but it is far from the most important. Once the site is set up and is generally appealing enough, easily navigated and professional looking, what the web surfer first sets his or her eyes upon in terms of a title that grabs and holds, and the gist of these first sentences and paragraphs, is of monumental importance. Layout is legitimate but content rules!
Now, if all of this sounds a bit overwhelming and a daunting, very time-consuming endeavor for you business owners, home-oriented entrepreneurs, and even you still-active Seniors seeking new challenges – well, it should!
Spending hours and hours of your time to learn web page design, that you might create and develop a winning website for your business, obviously takes away from getting your online business to the point of making money. Here is a relevant testimonial from an active affiliate marketer and website owner on this very subject of being sure to budget your time artfully so that you are able to be actively honing the skillful content on your site as an ongoing activity :
"Building a web site with Site Build It! is ridiculously easy. Site Build It! takes care of everything and lets you focus on great content to make your site sell. Trust me, writing good content is a big enough job without all the added hassles of worrying about technical issues on the Internet."
Allan Gardyne
Alright, this is the meat of what I’ve been leading up to in this posting – that it behooves the entrepreneurial business person seeking to have a productive presence on the WEB for promoting a product or service, to turn this most formidable and burdensome, yet absolutely fundamental task of creating a website over to a professional web design company. If I may, I would like to go out on the proverbial limb, and suggest that you visit one of the most professional of these services offering web page creation software, by clicking on the link below. Put your trust in these pros, and may you have a great marketing experience!
Keep Yer Eyes on the Finish Line - MarkusB
